On 25
March 2015, One Direction singer, Zayn malik dropped a bombshell- detonating
and shattering into irredeemable tiny pieces the hearts of One Directioners the
world over- he was parting ways with one of the most successful boy bands in
the world and a career that spanned four chart-topping albums. At the time of
his departure, One Direction had sold a staggering 50 million records
worldwide.
“I
want to be a normal 22-year old who is able to relax and have some
private time out of the spotlight”, a official statement announcing his
departure from the band read. Tactful, as is expected.
Reports
suggesting he was leaving the band to save his relationship with Little Mix
singer Perrie Edwards were rife. Zayn
made his real intentions known in rather undiplomatic terms three months later in July when he signed a record deal with RCA to do “real music”, slating his former
band’s music weeks after as “ Generic as Fuck”.
The
four remaining band mates, Harry styles, Louis Tomlinson, Niall Horan and Liam
Payne have since announced a break from the band to apparently pursue
individual projects.
So a
quintet of good singing, good looking young men who have sold millions of
albums and played dozens of sold out concerts will each become free agents. On
their own, and bereft of each others musical strength that blended so perfectly
to birth “What Makes You beautiful?” and other chart-toppers among the band’s
repertoire.
The
truth, and a very sad one, is that few artistes go on to have successful solo careers
away from their former bands. In most instances, only one individual achieves
career milestone that surpasses their former group. Justin Timberlake being a
most famous reference. Efya being another.
Like
One Direction, Efya (Jane) and Irene were merged on a singing
talent show in Ghana modeled after X-factor. She has gone on to become an
accomplished singer, away from her former group mate, Irene.
In
the Ghanaian music folklore not many breakaways have been this lucky. The two
gentlemen who made up Wutah, the Praye trio, Promzy and BukBak
before re-uniting, seem to have committed career suicides when they broke away.
And the jury has called its verdict on them: They are a bunch of half talented individuals who were better off with their groups where other group members helped obscure their deficiencies from fans and critics.
And the jury has called its verdict on them: They are a bunch of half talented individuals who were better off with their groups where other group members helped obscure their deficiencies from fans and critics.
To
be fair, it is legitimately natural for artistes to want more for themselves.
More space on the album cover or greater say in which tracks appear on the on it. If you would believe most of the rumours that are thrown about in Ghana,
many groups fall apart due to disagreement
over money.
What
has been the bane of these groups/bands is their inability to foresee the future:
the pre-knowledge that most of them on their own, would sell less albums, fill
up less concerts seats or even worse, become forgotten. Hindsight. That is the
word.
And Ghanaian
X-factor duo Reggie “N” has a lot of it. Each has had a shot at a solo career, with
varying degrees of success. Bollie had the biggest song in Ghana in 2004. Not
much was heard from him afterwards.
Reggie “Zippy” also released three successful
singles in 2006 followed by a prolonged absence from the music scene. Both
failed to break into the elite circles of Ghana artistes.
With separate careers that were agonisingly so short, each would have appraised his potential to acknowledge
that on their own they are not good enough, and can not cut it in the excruciatingly competitive arena of
music where few survive long careers, especially on their own.
On X-factor,
they have the ears of a legion of record producers in Europe, and the heart of
ever increasing admirers. Regardless of where they place on X-factor, they are a
song away from becoming the most successful artistes from Ghana.

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